Investing for Everyone is the core philosophy of EyeBrand certification program. Eye Certified Brands are aware of the world around them. Every part of this society is equally important to them. They prioritize people in their way of doing business. They feed on the power of empathy in every step they take in order to remove the obstacles people experience from their way of doing business. They care about social development as much as profitability. They invest in social transformation at least as much as profitability.