The 48th Pantene Golden Butterfly Awards broke new ground in Turkey, making the red carpet accessible to the visually impaired. For the first time in Turkey, red carpet images were transferred to the visually impaired with audio description at an award ceremony. This “first event”, realized in cooperation with BlindLook and Pantene, enabled the visually impaired to share in the red carpet excitement, and the audio description of the red carpet was shared with visually impaired followers on the BlindLook Instagram account.
Pantene Golden Butterfly Awards
The Pantene Golden Butterfly Awards have been given by Hürriyet Kelebek every year since 1972 to people who have come to the fore with their success in the television and art world. Many famous names from the television and art world received awards at the 48th Pantene Golden Butterfly Awards. Cem Davran and Çağla Şikel were the hosts of the ceremony, 70 percent of which was determined by internet voting and 30 percent of which was decided by the jury.
Demet Özdemir, who took the stage to present the Pantene Shining Star awards after the presentations of Çağla Şikel and Cem Davran, also included the cooperation between BlindLook and Pantene.
Some of the names that received awards at the 48th Pantene Golden Butterfly Award Ceremony;
Shining Stars - Nilsu Berfin Aktaş, Su Burcu Yazgı Coşkun, Taro Emir, Özgü Kaya
Best Actress: Pınar Deniz
Best Actor: Kaan Urgancıoğlu
Best Series: Yargı
Best Actress in a Comedy Series: Ezgi Mola
Best Actor in a Comedy Series: Feyyaz Yiğit
Best Daytime Show: Müge Anlı ile Tatlı Sert
Best Female Presenter: Müge Anlı
Best Male Presenter: Kenan İmirzalıoğlu
Lifetime Honor Award: Emel Sayın
Turkey's First Accessible Red Carpet
Interviews by Fezi Altun and Seçgin Süngüç with prominent names of the ceremony on the red carpet were transferred to the visually impaired with audio description. Audio Description artist Emine Kolivar depicted the Golden Butterfly Awards red carpet on our BlindLook Instagram account to our visually impaired followers. Some names that left their mark on the red carpet and were transferred to the audio description;
Demet Özdemir, Su Burcu Yazgı Coşkun, Taro Emir, Nilsu Berfin Aktaş, Özgü Kaya, Banu Alkan, Burak Yoruk, Ceyda Kasabalı, Fırat Albayram, Eylül Öztürk, Nisa Bölükbaşı, Onur Seyit Yaran, Rachel Araz.
Pantene is now an "EyeBrand"
Partnering with our dream of a freer world, Turkey's number one hair care brand, Pantene, not only made the Golden Butterfly red carpet more inclusive with audio descriptions, but also earned EyeBrand certification by making its products and services accessible to the visually impaired. Thank you so much for joining us on our accessibility journey to the Pantene and Golden Butterfly Awards.
Author: Tuğba İçer / BlindLook Team
