We all have some self-care routines that we follow when starting or finishing the day. We shave do makeup, use facial cleansing gels, and use anti-aging creams. It is quite possible to extend this list. So, how can a blind and visually impaired person maintain these routines in a healthier way? How far are we from accessible self-care? What should brands pay attention to? What services does BlindLook offer in this direction?
A blind and visually impaired individual may want to clean his/her skin using facial cleansing gel at the end of the day. How will he/she know which facial cleansing gel is right for his/her skin? How will he/she know if the gel he/she is using it for dry skin or for oily skin? What if he/she has acne-prone skin? This time, he/she has to have a much more complex facial cleansing ritual. For this, it is very important that the instructions of the products to be used or the promotions of these products on the brand's site are accessible. Just think about the inefficiency of buying random products, it's not nice at all.
Let's take another example over the eyeshadow palettes. Generally, there are different color combinations in the eyeshadow palettes. Why not provide a service that can define these colors and offer usage suggestions? In this direction, it is very valuable for brands to focus on this issue and to take action by evaluating themselves.
So what is BlindLook doing in this industry?
Thanks to our partnership with Orkid, the blind and visually impaired individuals can use Orkid's website and PeriOsfer mobile application in the most effective way, thanks to the Audio Simulation technology developed by BlindLook. Instead of listening to a whole screen, they can reach the result quickly in target-oriented directions. So, what features do the blind and visually impaired use on Orkid's site and application? Thanks to the Menstrual Calendar feature, they can track their menstrual days and get more information about their menstrual period by accessing blog posts. In addition, they can easily access the features of Orkid's products and find the most suitable pad for them.
The dream of an accessible world is actually possible to the extent that we can extend inclusiveness to every sector. In this respect, a great responsibility falls on all sectors related to personal care.
Come, share our dream and let's transform the entire personal care and beauty industry together.
Author: Feride Bayır - Mehmet Akif Çırlan / BlindLook Team
