Beauty Felt by Touch: Kérastase x BlindLook Workshop
How do you decide when getting a haircut or choosing a haircare product? But what about a visually impaired individual—can they create their own haircare routine freely, relying only on the texture of their hair? Yes, it’s possible!
At BlindLook, we transform technology to expand the independent living spaces of visually impaired people, and together with the EyeBrand partners we collaborate with, we bring true accessibility to life. Thanks to our partnership with Kérastase, visually impaired individuals can now access haircare products and salon experiences in a much freer and more independent way.
EyeBrand Kérastase: A New Era in Accessible Haircare
With Kérastase becoming an EyeBrand, haircare has become truly accessible for visually impaired users. Product information can be listened to through audio simulations; and with the support of an AI assistant, users can take photos of products to learn about their content, directions for use, and effects.
This allows visually impaired individuals to choose products suited to their hair type without needing any assistance. Kérastase also raises the standards of accessibility in its salons, offering a more inclusive service experience for visually impaired customers.
Click here to watch this salon experience.
Workshop Experience: Beauty Felt by Touch
In the workshop organized by BlindLook and Kérastase, participants had the chance to experience the haircare process directly and hands-on.
During the event, Kérastase experts shared both theoretical and practical knowledge on how to better support visually impaired clients in salons. Each expert personally engaged with participants—analyzing their hair type, recommending suitable products, and guiding them step by step through the care process.
The experience began with shampooing and hair mask applications enhanced by massage, allowing participants to directly and tactilely feel the care process. The session concluded with hairstyling, completing a professional salon experience.
This workshop clearly demonstrated that haircare is not only an aesthetic practice but also an experience that should be accessible and inclusive for everyone.
Accessible Haircare is Everyone’s Right
At BlindLook, we work to ensure that all products and services are accessible to everyone. Beauty is one of the most natural ways for individuals to express themselves, show self-value, and connect with the world. This experience became one of the strongest proofs of that.
Become an EyeBrand!
The collaboration between Kérastase and BlindLook on accessibility is a powerful transformation story for brands.
It is possible to make a difference by offering products and services that visually impaired individuals can experience freely. By turning your brand into an EyeBrand, you can take not only an inclusive but also a pioneering step.
With the EyeBrand certification, accessibility becomes not just a responsibility but a core part of your brand culture—contributing to the creation of a more equal world.
