You have seen visually impaired people in many commercials. Sometimes in the commercials made by brands to raise awareness, sometimes in the commercials they shoot while marketing their products and services for the visually impaired, and sometimes just as a star. Companies like Toyota, FLO, Migros One, Samsung, Garanti, Turkcell, Vodafone, and LC Waikiki can come first to mind in this regard. These companies have included visually impaired actors and their stories in their commercials to be more inclusive and accessible.
LC Waikiki, Turkcell, Türk Telekom have featured visually impaired individuals in their commercials to show the service they will offer for the visually impaired. If we look at them one by one;
Turk Telekom featured blind individuals in their advertising campaign for their audiobook library service for blind people, in LC Waikiki's commercial to announce its barcode-reading Sense Application to the market, and Turkcell included blind individuals in their ad while discussing their support through the "Engelsiz Eğitim Programı" (Barrier-Free Education Program).
In addition, we see that companies prefer to mention the stories of visually impaired people from time to time in their general commercials. While Vodafone advertised the 5G internet service that everyone uses, Samsung made commercials starring visually impaired individuals with stories about the visually impaired to announce that they provide easily accessible technical services to everyone.
Sometimes, brands have reached people with the success stories of blind individuals to create awareness and motivation. Garanti Bank, for instance, featured a blind little girl in an ad campaign to raise awareness about the climate crisis.
Especially on International Day of Disabled Persons, many brands have created awareness by featuring blind individuals in various impactful ad campaigns.
Commercials featuring blind individuals, created for different purposes, will continue to leave a mark on our memories.
The commercials we mentioned in our article:
Toyota - Engelsiz Bir Dünya Hayaliyle Toyota ve BlindLook El Ele!
FLO - FLO X BlindLook I FLO'yla Her Adımda Erişilebilir Bir Dünya
Migros One - Migros Uygulaması Tüm Görme Engelli Bireylerin Yanında! - Migros Uygulaması Tüm Görme Engelli Bireylerin Yanında!
Garanti BBVA - Genç Piyanist - Besteci İpek N. Göker’in iklim kriziyle ilgili büyüklerinden beklentisi nedir?
Vodafone - Vodafone 5G Teknolojisi ile hayalleri gerçekleştirmek #BirlikteMümkün!
LC Waikiki Our co-founder Sadriye Görece acted in the commercial :) - LC Waikiki Sense Uygulaması ile Engelleri Kaldırıyoruz!
Türk Telekom - Kitaplar Konuşur, Engeller Yok Olur - Türk Telekom Telefon Kütüphanesi
Turkcell - Engelsiz Eğitim Programı ile Hayallere Engel Yok
Author: Seda Genç / BllindLook Team
