When you open a banking app today, how many seconds does it take to finish a transaction? Now imagine someone who can’t see the screen: how do they complete the same task? How does a Deaf customer get help from support?
These questions have no simple answer, but they point to a crucial issue: do financial services truly serve everyone?
Digitalization vs. Accessibility
Speed, efficiency, and user experience sit at the heart of digitalization—yet those same experiences often exclude people with disabilities. That’s why accessibility is no longer a “nice-to-have”; it’s the sector’s core responsibility.
What Do We Mean by Accessibility?
Accessibility means that people with physical, cognitive, or sensory differences can use digital and physical services independently.
-ATMs that offer spoken guidance
-Mobile apps that work seamlessly with screen readers
-Investment sites built with clean, keyboard-friendly layouts
…all fall under accessibility.
But accessibility is more than a tech checklist; it’s a culture and value system. It also benefits older adults, anyone with a temporary injury, and users with low tech literacy—in short, all of us.
Global Benchmarks
-JPMorgan Chase (USA) runs an American Sign Language–enabled branch near Gallaudet University in Washington, D.C., giving customers live video access to certified ASL interpreters.
-Santander (UK) launched its “SignVideo” service so Deaf customers can speak to bankers through a remote interpreter.
-Bank of America, Wells Fargo, Chase, and Citibank (USA) Across the United States, more than 100,000 ATMs from major banks like Bank of America, Wells Fargo, Chase, and Citibank can be operated using voice guidance. Most large banks, including these, now exclusively install accessible ATMs.
Progress is real—but we are still at the starting line.
Making Finance Accessible with BlindLook
As Turkey’s largest accessibility provider, BlindLook is driving that transformation. We partner with 100+ brands; in finance, our collaborators include Albaraka, Akbank, Garanti BBVA, ING, İş Bank, Papara, and many others.
What We Deliver
1. Audio Simulations
We design spoken flows that let blind or low-vision users navigate apps on their own.
2.In-Depth Accessibility Audits
We test digital channels for screen-reader compatibility and provide clear, actionable reports.
3.Inclusive Experience Design
The result: a user journey that is more liberating and inclusive for everyone.
Why It Matters
Over one billion people worldwide—and millions in Turkey—live with a disability. Their equal, independent access to financial systems is vital for a sustainable future.
You already invest time and money in your apps. If those apps aren’t accessible, that investment is meaningless for blind or Deaf users. Combine universal design (clean UI, clear communication, intuitive navigation) with accessibility, and you improve the experience for all customers—not just a few.
Next Up: EyeBrand Series
Accessible finance isn’t a luxury; it’s a fundamental need. To accelerate the shift, we invite you to the EyeBrand Series.
-Discover the latest innovation trends.
-Hear global success stories.
-Strengthen your ESG and DEI performance with proven practices.
Stay tuned—because the story of accessibility in finance is just beginning.
Ask yourself: Have you taken the first step to make your brand truly accessible to everyone?
