We have heard words saying that we have created obstacles in our minds. For example, we may think that blind and visually impaired people cannot socialize freely or do their own shopping alone. What if a blind and the visually impaired person is prevented from socializing, doing Internet shopping on his/her own, moving freely at the workplace where he/she works, accessing electronic goods and mobile applications that he/she uses at home?
How is it possible for a blind and visually impaired person to be free? For example, how does a blind and visually impaired person shop online?
We've asked ourselves these questions a lot. Maybe the answers we found were too complicated, maybe these questions remained unanswered. As BlindLook, we are working to answer these questions and ensure that blind and visually impaired people can easily access the brands they want. With the ‘Blind Friendly Brand World’ (EyeBrand) that we have created, we not only break down the barriers in our minds but also aim to break down the visual barrier of brands.
How do we do this? How can my comapny become a blind friendly brand? Which brands can be blind-friendly brands (EyeBrand)?
All brands that aim to be inclusive and reach all consumers and say that they want to be able to provide the service they deserve to my blind users can be a blind-friendly brand (EyeBrand). As part of the world of voice freedom that we have established, these brands can provide their visually impaired consumers with the service they deserve.
How do we do this?
We integrate our 100% accessible, specially designed Audio Simulation technology for the blind and visually impaired that we have developed into brands without any technical regulation or modification. Thanks to this, brands can become blind-friendly. Brands that have become blind-friendly are part of the global EyeBrand network and accessible to 285 million blind and visually impaired people.
How does blind and visually impaired person benefit from this technology?
We simulate brands in our EyeBrand world for the blind and visually impaired. Brands that have become suitable for the use of the visually impaired are now becoming accessible brands. People with visual disabilities listen to these accessible brands on their phones and can meet their needs in this way. Blind and visually impaired people have free access to financial, virtual market, e-commerce services, just like people who see. The fact that banks are blind and visually impaired makes the visually impaired person financially and socially free. It is not a blessing but a right for a blind and visually impaired person to be able to obtain a product he/she wants for himself/herself with an accessible e-commerce service, to be able to access a product he/she wants at any time with virtual grocery stores as he/she wants.
The full participation rate of the blind and visually impaired in society is 18% and we are aware that this rate should be much higher. As BlindLook, we will continue to EyeBrand brands to grow our world of voice freedom and increase this ratio.
Thank you to all the brands that want to break down barriers and are partners in our dream of an 'accessible world for everyone’.
Details: EyeBrands
