Türkiye’s Leading Accessibility Ecosystem
As one of the most awarded startups in the field of accessibility worldwide, we have supported the accessibility transformation of more than 100 brands to date. Through our EyeBrand ecosystem, we bring brands, accessibility experts, and blind and visually impaired users together around the same purpose, contributing to the more independent, equal, and empowered participation of millions of people with disabilities in the digital world.
Gültekin K.
Goalball Coach
Gültekin Karasu, the coach of the successful Women's Turkish National Goalball Team, who has achieved many accomplishments, shares with us how he feels about their achievements in overcoming obstacles.
Video
Burcu C. Y.
EVP of Akbank
In line with our Sustainability vision and financial inclusion objectives, Akbank takes a responsible approach to all segments of the society....
Read More
Itır E.
EyeHero
Professor Dr. Itır Erhart advocates for accessibility and promotes the idea of a more accessible world. She believes that a world where people with visual impairments can live independently is achievable through the collaboration of society, academic and civil society organizations, and the business world. A harmonious working relationship among these entities is key to creating a more accessible world!
Video
Richard M.
Amazon Country Manager
In Amazon, we are building for everyone. That means making our devices and services accessible to everyone is one of our utmost priorities.
Video
Geoffrey B.
Marketing Director of Group SEB
Making everyday life easier and homes full of life is our mission. As day-to-day facilitator, it is essential for us to make sure that we present the most inclusive approach to our consumers. Thus, Blindlook’s “Equal and barrier-free world” dream fully coincides with our DNA....
Read More
Gökay D.
EVP of Alternatif Bank
As Alternatif Bank, acting according to our “responsible banking” principle, we accept the accessibility of all of our services within the equality framework as our primary goal....
Read More
Gültekin K.
Goalball Coach
Gültekin Karasu, the coach of the successful Women's Turkish National Goalball Team, who has achieved many accomplishments, shares with us how he feels about their achievements in overcoming obstacles.
Video
BlindLook x Orkid Partnership
<p><strong><em>The Importance of Orkid for All Women</em></strong></p><p><br></p><p>Orkid, owned by Procter & Gamble, is the largest brand in the world producing thin and hygienic pads for women, young girls, and teenagers. Orkid, in collaboration with BlindLook, has taken a significant step to make its period tracking application, Periosfer, more accessible to a broader user base, especially aiming to provide a comfortable experience for visually impaired individuals. These efforts are aimed at enhancing the accessibility of the period tracking application and promoting a more informed experience during the menstrual cycle.</p><p><br></p><p><strong><em>A Menstruation Period Lived Freely!</em></strong></p><p><br></p><p>Orkid partnered with BlindLook to offer an accessible experience to visually impaired users, becoming an EyeBrand. EyeBrand represents a brand that adds value to the lives of visually impaired individuals. BlindLook's expertise in voice simulations and accessibility has transformed Periosfer into a platform that visually impaired individuals can use freely with voice guidance.</p><p><br></p><p>With Orkid becoming an EyeBrand, visually impaired users can easily track the start, duration, and end of their menstrual cycle through voice guidance. This helps users better understand their menstrual cycle and increases their awareness of their health. Additionally, this collaboration has made the period experience more straightforward and comfortable for visually impaired women by removing the reliance on visual elements. Voice guidance provides users with step-by-step explanations of the menstrual process and informs them about which stage they are in. This enables users to manage their menstrual cycle more consciously and smoothly.</p><p><br></p><p><strong><em>EyeBrand Orkid: a Source of Inspiration</em></strong></p><p><br></p><p>In conclusion, Orkid's transformation into an EyeBrand has made the Periosfer application more accessible and offers visually impaired users a more comfortable experience during their menstrual cycle. These efforts highlight the power of technology in accessibility and serve as an inspiration for a more inclusive world. Orkid reflects its commitment to providing a specialized experience for visually impaired individuals through these significant steps.</p>
Read Case Study
BlindLook x Amazon Partnership
<p><strong><em>Amazon, one of the pioneers of the Transformation in the E-Commerce Sector!</em></strong></p><p><br></p><p>Amazon, one of the world's most important e-commerce websites, operates in more than 180 countries and continues to be a pioneer in this industry with monthly active user numbers reaching tens of millions. As Amazon grows every day and caters to the needs of its users, it certainly doesn't forget visually impaired users!</p><p><br></p><p><strong><em>What Does Amazon Do Differently ?</em></strong></p><p><br></p><p>The voice simulations developed by BlindLook have greatly facilitated the shopping experience for users on Amazon's website and mobile app. Visually impaired users can use these voice simulations to browse products, learn about their features, and make purchases seamlessly. This significantly shortens the shopping process, allowing users to shop more quickly and efficiently.</p><p><br></p><p>By collaborating with BlindLook, Amazon has taken significant steps to address over 100 accessibility issues on its website and mobile app. Users can now access Amazon's products and services more independently. This makes the Amazon platform accessible for visually impaired individuals and enhances their online shopping experience.</p><p><br></p><p><strong><em>Towards an Inclusive World</em></strong></p><p><br></p><p>Amazon's collaboration with BlindLook sets an example not only for visually impaired individuals but also for other brands and platforms. Voice-focused accessibility is drawing the attention of not just one company but the entire business world. This collaboration not only leads the way in the transformation of e-commerce but also emphasizes the responsibility of brands to offer inclusive and accessible services.</p><p><br></p><p>In conclusion, the collaboration between Amazon and BlindLook should be seen as a significant step toward providing a better quality of life for visually impaired individuals in the digital world. Recognizing that visually impaired individuals have the right to online shopping and accessing services just like everyone else will help the business world progress toward a more inclusive future. Amazon and BlindLook, through their exemplary collaboration, serve as an important example for a more accessible and inclusive world in the future.</p>
Read Case Study
BlindLook x Pantene Partnership
<p><strong><em>Your Hair is Entrusted to Pantene!</em></strong></p><p><br></p><p>Pantene is one of the leading brands in hair care, recognized as a symbol of quality and innovation in the world of beauty. With its years of experience, Pantene is on a mission to preserve the beauty and health of hair. Offering effective and reliable hair care solutions for every age and hair type, Pantene caters to its customers. In collaboration with BlindLook, Pantene is at the forefront of inclusive services, proving its commitment to serving visually impaired individuals.</p><p><br></p><p><strong><em>A First in the World!</em></strong></p><p><br></p><p>With Pantene becoming an EyeBrand, the Pantene Golden Butterfly Red Carpet was made accessible to visually impaired individuals. Descriptions of the clothing on the Red Carpet, arrivals of celebrities, and significant moments were narrated audibly. This allowed visually impaired individuals to have a chance to immerse themselves in the enchanting world of award ceremonies.</p><p><br></p><p>The collaboration between Pantene and BlindLook marked a milestone by providing this significant service tailored for visually impaired individuals worldwide. For the first time, a brand offered an award ceremony of this scale with audio descriptions for visually impaired individuals. This underscores that accessibility is not just a luxury but also a right and contributes to making the entertainment industry more inclusive and equitable.</p><p><br></p><p><strong><em>Pantene, Liberating the Care World</em></strong></p><p><br></p><p>Pantene's contributions to accessibility don't stop here! The contents and usage instructions of Pantene products were made accessible through voice simulations, aiming to make visually impaired individuals more independent in hair care. This significant step allows visually impaired individuals to be freer when purchasing and using Pantene products while also enabling them to make more informed choices in hair care. Pantene is contributing to a more inclusive future in the world of beauty and care.</p><p><br></p><p>In conclusion, the collaboration between Pantene and BlindLook highlights the power of technology in improving people's lives by making hair care and the Golden Butterfly Award Ceremonies more accessible to visually impaired individuals.</p>
Read Case Study
BlindLook x Toyo Ink Partnership
<p><strong><em>The World of Colors with Toyo</em></strong></p><p><br></p><p>Toyo Printing Inks, a subsidiary of Japan-based Toyo Ink Group, is one of the leading brands shaping Turkey's ink industry as one of the largest ink manufacturers in the world.</p><p><br></p><p><strong><em>To Hear the Colors</em></strong></p><p><br></p><p>Can you explain colors to a blind person? Toyo has become part of the EyeBrands that add value to the lives of visually impaired individuals and has brought colors into the world of the blind. The collaboration between BlindLook and Toyo has demonstrated that colors can also exist for visually impaired individuals. We have opened up the world of colors to visually impaired individuals by describing the harmony of colors in decoration, clothing, and art in an auditory manner.</p><p><br></p><p>But Toyo didn't stop there; they also made their website accessible through voice simulations. Thanks to voice simulations, visually impaired users can independently access any information they need on the Toyo website.</p><p><br></p><p><strong><em>No Limits with EyeBrand Toyo!</em></strong></p><p><br></p><p>In conclusion, with Toyo becoming an EyeBrand, it has become more accessible than ever before for visually impaired individuals. Our collaboration with Toyo expands the boundaries of colors and art while serving as an inspiration for a more inclusive world.</p>
Read Case Study
Start Your Accessibility Transformation
It’s time for inclusion!