Türkiye’s Leading Accessibility Ecosystem
As one of the most awarded startups in the field of accessibility worldwide, we have supported the accessibility transformation of more than 100 brands to date. Through our EyeBrand ecosystem, we bring brands, accessibility experts, and blind and visually impaired users together around the same purpose, contributing to the more independent, equal, and empowered participation of millions of people with disabilities in the digital world.
Zehra U.
Blind User
Even though I cannot see, being well-groomed is equally important to me, and I enjoy doing makeup and taking care of myself to look good and feel good. I have always loved doing makeup, so I could manage to use some products even though it was challenging. However, through the collaboration of Bioderma and BlindLook, I learned how to use makeup products more easily and how to easily handle my daily skincare routine.
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Itır E.
EyeHero
Professor Dr. Itır Erhart advocates for accessibility and promotes the idea of a more accessible world. She believes that a world where people with visual impairments can live independently is achievable through the collaboration of society, academic and civil society organizations, and the business world. A harmonious working relationship among these entities is key to creating a more accessible world!
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Serdar K.
Blind User
I work long hours five days a week. When I come home, preparing a meal is very exhausting for me, and I also don't enjoy cooking. That's why ordering food from outside is a lifesaver for me....
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Richard M.
Amazon Country Manager
In Amazon, we are building for everyone. That means making our devices and services accessible to everyone is one of our utmost priorities.
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Bora F.
Blind User
Bora is sharing his experience of providing feedback to brands about accessibility with the renewed BlindLook website and mobile application.
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Süleyman G.
Blind User
Süleyman describes how he uses the renewed BlindLook mobile application and audio simulations to gain information about brands' applications and websites. He also shares his experience of learning about the accessibility features of a place before visiting it
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Zehra U.
Blind User
Even though I cannot see, being well-groomed is equally important to me, and I enjoy doing makeup and taking care of myself to look good and feel good. I have always loved doing makeup, so I could manage to use some products even though it was challenging. However, through the collaboration of Bioderma and BlindLook, I learned how to use makeup products more easily and how to easily handle my daily skincare routine.
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BlindLook x Pantene Partnership
<p><strong><em>Your Hair is Entrusted to Pantene!</em></strong></p><p><br></p><p>Pantene is one of the leading brands in hair care, recognized as a symbol of quality and innovation in the world of beauty. With its years of experience, Pantene is on a mission to preserve the beauty and health of hair. Offering effective and reliable hair care solutions for every age and hair type, Pantene caters to its customers. In collaboration with BlindLook, Pantene is at the forefront of inclusive services, proving its commitment to serving visually impaired individuals.</p><p><br></p><p><strong><em>A First in the World!</em></strong></p><p><br></p><p>With Pantene becoming an EyeBrand, the Pantene Golden Butterfly Red Carpet was made accessible to visually impaired individuals. Descriptions of the clothing on the Red Carpet, arrivals of celebrities, and significant moments were narrated audibly. This allowed visually impaired individuals to have a chance to immerse themselves in the enchanting world of award ceremonies.</p><p><br></p><p>The collaboration between Pantene and BlindLook marked a milestone by providing this significant service tailored for visually impaired individuals worldwide. For the first time, a brand offered an award ceremony of this scale with audio descriptions for visually impaired individuals. This underscores that accessibility is not just a luxury but also a right and contributes to making the entertainment industry more inclusive and equitable.</p><p><br></p><p><strong><em>Pantene, Liberating the Care World</em></strong></p><p><br></p><p>Pantene's contributions to accessibility don't stop here! The contents and usage instructions of Pantene products were made accessible through voice simulations, aiming to make visually impaired individuals more independent in hair care. This significant step allows visually impaired individuals to be freer when purchasing and using Pantene products while also enabling them to make more informed choices in hair care. Pantene is contributing to a more inclusive future in the world of beauty and care.</p><p><br></p><p>In conclusion, the collaboration between Pantene and BlindLook highlights the power of technology in improving people's lives by making hair care and the Golden Butterfly Award Ceremonies more accessible to visually impaired individuals.</p>
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BlindLook x Orkid Partnership
<p><strong><em>The Importance of Orkid for All Women</em></strong></p><p><br></p><p>Orkid, owned by Procter & Gamble, is the largest brand in the world producing thin and hygienic pads for women, young girls, and teenagers. Orkid, in collaboration with BlindLook, has taken a significant step to make its period tracking application, Periosfer, more accessible to a broader user base, especially aiming to provide a comfortable experience for visually impaired individuals. These efforts are aimed at enhancing the accessibility of the period tracking application and promoting a more informed experience during the menstrual cycle.</p><p><br></p><p><strong><em>A Menstruation Period Lived Freely!</em></strong></p><p><br></p><p>Orkid partnered with BlindLook to offer an accessible experience to visually impaired users, becoming an EyeBrand. EyeBrand represents a brand that adds value to the lives of visually impaired individuals. BlindLook's expertise in voice simulations and accessibility has transformed Periosfer into a platform that visually impaired individuals can use freely with voice guidance.</p><p><br></p><p>With Orkid becoming an EyeBrand, visually impaired users can easily track the start, duration, and end of their menstrual cycle through voice guidance. This helps users better understand their menstrual cycle and increases their awareness of their health. Additionally, this collaboration has made the period experience more straightforward and comfortable for visually impaired women by removing the reliance on visual elements. Voice guidance provides users with step-by-step explanations of the menstrual process and informs them about which stage they are in. This enables users to manage their menstrual cycle more consciously and smoothly.</p><p><br></p><p><strong><em>EyeBrand Orkid: a Source of Inspiration</em></strong></p><p><br></p><p>In conclusion, Orkid's transformation into an EyeBrand has made the Periosfer application more accessible and offers visually impaired users a more comfortable experience during their menstrual cycle. These efforts highlight the power of technology in accessibility and serve as an inspiration for a more inclusive world. Orkid reflects its commitment to providing a specialized experience for visually impaired individuals through these significant steps.</p>
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BlindLook x Amazon Partnership
<p><strong><em>Amazon, one of the pioneers of the Transformation in the E-Commerce Sector!</em></strong></p><p><br></p><p>Amazon, one of the world's most important e-commerce websites, operates in more than 180 countries and continues to be a pioneer in this industry with monthly active user numbers reaching tens of millions. As Amazon grows every day and caters to the needs of its users, it certainly doesn't forget visually impaired users!</p><p><br></p><p><strong><em>What Does Amazon Do Differently ?</em></strong></p><p><br></p><p>The voice simulations developed by BlindLook have greatly facilitated the shopping experience for users on Amazon's website and mobile app. Visually impaired users can use these voice simulations to browse products, learn about their features, and make purchases seamlessly. This significantly shortens the shopping process, allowing users to shop more quickly and efficiently.</p><p><br></p><p>By collaborating with BlindLook, Amazon has taken significant steps to address over 100 accessibility issues on its website and mobile app. Users can now access Amazon's products and services more independently. This makes the Amazon platform accessible for visually impaired individuals and enhances their online shopping experience.</p><p><br></p><p><strong><em>Towards an Inclusive World</em></strong></p><p><br></p><p>Amazon's collaboration with BlindLook sets an example not only for visually impaired individuals but also for other brands and platforms. Voice-focused accessibility is drawing the attention of not just one company but the entire business world. This collaboration not only leads the way in the transformation of e-commerce but also emphasizes the responsibility of brands to offer inclusive and accessible services.</p><p><br></p><p>In conclusion, the collaboration between Amazon and BlindLook should be seen as a significant step toward providing a better quality of life for visually impaired individuals in the digital world. Recognizing that visually impaired individuals have the right to online shopping and accessing services just like everyone else will help the business world progress toward a more inclusive future. Amazon and BlindLook, through their exemplary collaboration, serve as an important example for a more accessible and inclusive world in the future.</p>
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BlindLook x B/S/H Partnership
<p><strong><em>Freedom at Home with BSH!</em></strong></p><p><br></p><p>BSH is recognized as a leader in the home appliance industry and a pioneer in innovation. As a premium home appliance manufacturer, BSH is known for its excellent quality and innovative designs. With a mission to make every area, from kitchens to living rooms, more functional and comfortable for users worldwide, BSH strives for excellence.</p><p><br></p><p>BSH has partnered with BlindLook to enhance the accessible home appliance experience for visually impaired individuals, resulting in the creation of EyeBrand. EyeBrand signifies brands that add value to the lives of visually impaired individuals, and BSH companies such as Bosch, Profilo, and Siemens, among the 60+ EyeBrand members, work tirelessly every day to provide the quality service that visually impaired individuals deserve.</p><p><br></p><p><strong><em>What Happened After BSH Became EyeBrand?</em></strong></p><p><br></p><p>BSH has made its Home Connect application, which manages home appliances, accessible. This application is supported by BlindLook's voice command and accessibility technologies. Visually impaired users can easily control their washing machines, ovens, and other home appliances through this application using voice commands. This enables users to live more independently and helps them perform household chores more easily and efficiently.</p><p><br></p><p><strong><em>Embracing with Technology!</em></strong></p><p><br></p><p>In conclusion, the collaboration between BSH and BlindLook is transforming the home appliance experience for visually impaired individuals and setting a new standard for accessibility. This example demonstrates how technology can enhance people's daily lives while opening the doors to a more inclusive world.</p>
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