Question 1

What do you expect from our company in our process of becoming an EyeBrand?

Accepted Answer

The first step in the process of becoming EyeBrand is the integration of BlindLook's AI-based audio technologies into your products and services, enhancing your brand experience. In this step, the end-to-end process is carried out by the BlindLook team. Afterwards, we expect you to continuously monitor the needs and expectations of the visually impaired, incorporate the required improvements into your agenda, and strive to provide the visually impaired consumer with the quality experience they deserve. Throughout the process, we will continuously guide you with our AI-based solution recommendations.

Question 2

How does the visually impaired user use the computer and phone?

Accepted Answer

The visually impaired uses mobile phone and computer with screen reader programs. The screen reader program converts everything written on the screen into audio.

Question 3

How will we reach the visually impaired consumer when we become EyeBrand?

Accepted Answer

We bring together our visually impaired community through the BlindLook app. Users discover that you are EyeBrand through the BlindLook app. We congratulate you on joining our EyeBrand network through various notifications and communication campaigns.

Question 4

How do I become an EyeBrand?

Accepted Answer

Very soon, all brands will become EyeBrands! The first step to becoming an EyeBrand is recognizing the 285 million visually impaired.  If you are offering products to end consumers, it starts with seeing this community as consumers and beginning to add value to their lives. With our AI-powered audio technology, it involves providing answers to all the "How can I do it?" questions of visually impaired regarding your brand. continuously improving the brand experience by listening to their demands and expectations. Being an EyeBrand entails considering inclusivity as an integral part of your business approach and embracing continuous improvement. It is about drawing strength not from competition but from collaboration when it comes to inclusivity.

Question 5

What is the duration of being an EyeBrand? How will we maintain the inclusive service we offer?

Accepted Answer

EyeBrand enables you to provide an inclusive brand experience powered by technology to the visually impaired. As long as you are EyeBrand, the experience you offer continues to evolve. There is no expiration period for the EyeBrand service. The EyeBrand usage license is renewed on an annual basis.

Question 6

What is the blind population, and its demographic distribution?

Accepted Answer

Total Visually Impaired Population Worldwide: 285 million, 39 million of whom are totally blind, with 55% being female. Visually Impaired Population in Turkey: 1 million, with 280,000 being totally blind, and 54% being female. Visually Impaired Population in the UK: 2 million, with 340,000 being totally blind, and 60% being female. Visually Impaired Population in the United States: 8 million, with 900,000 being totally blind, and 54% being female. Visually Impaired Population in Canada: 1.5 million, with 50,000 being totally blind, and 56% being female. Visually Impaired Population in Europe: 33 million, with 2 million being totally blind, and 55% being female.

Question 7

When I become EyeBrand, how will the demands and expectations of the visually impaired be communicated to me?

Accepted Answer

Visually impaired individuals can communicate their complaints, suggestions, satisfaction, or accessibility issues with your products either through text, voice, or video via the BlindLook application. The requests coming from visually impaired individuals are directly reflected on your screen. For complaints and accessibility issues, BlindLook provides you with potential AI-based solutions.

Question 8

What does it mean to become an EyeBrand?

Accepted Answer

EyeBrand defines brands that do not ignore visually impaired consumers but instead see them as consumers, aiming to improve the brand experience  by listening to the 285 million visually impaired.  EyeBrands enhance the brand experience for visually impaired using artificial intelligence-based BlindLook technologies. In a world that is 80% visually oriented,  they build a brand experience that is 100% audio-focused and based on artificial intelligence for visually impaired consumers.

Question 9

Is there a communication link among companies that are EyeBrand?

Accepted Answer

EyeBrand is the meeting point of inclusive brands. As EyeBrand, you become part of a strong network of brands that value inclusivity.  You will be featured in the annual EyeBrand Map report, which is published once a year.  You have the opportunity to attend our EyeBrand Ceremony event, which takes place once a year in celebration of the International Day of Persons with Disabilities on December 3rd.  You become part of a powerful inter-sector network that considers inclusivity an essential value.

Question 10

What technologies will I use when I become EyeBrand?

Accepted Answer

Audio simulation:AI-based audio guidance specifically created for your brand to answer the visually impaired individual's "How do I do it?" questions. Access Point: Access Point is a customized insight point created to understand the needs and expectations of your visually impaired consumers.  Through the Access Point, you can monitor the complaints, suggestions, satisfaction, or accessibility issues experienced by visually impaired consumers regarding  your products and take the AI suggested actions. Blind-Friendly Places: It is an AI based audio place modeling. Visually impaired access to the label info and product details with the help of AI assistant.  They reach indoor navigation info and explore the menu through Audio place modeling.

Question 11

What can we do for accessibility and inclusion after becoming an EyeBrand?

Accepted Answer

Becoming EyeBrand is an indication of the importance your brand places on inclusivity. It is not the end of the steps you will take for inclusivity. As EyeBrand, you will demonstrate to the entire community that you do not ignore the needs of 285 million visually impaired.  By listening to your visually impaired consumers, you will begin to add value to the lives of this community consisting of millions of people.  In summary, you harness the power of technology to continually improve the brand experience you provide to the visually impaired.  Inclusivity and accessibility are not gifts you offer to the visually impaired; they are fundamental rights that are being restored.  As EyeBrand, you take a step towards this responsibility.

Question 12

In which languages and which countries do you serve?

Accepted Answer

We serve in the USA, UK, Canada, and Turkey, in the languages of English and Turkish.

Question 13

Does being an EyeBrand contribute to the United Nations Sustainable Development Goals?

Accepted Answer

Yes, when you become EyeBrand, you directly contribute to the Sustainable Development Goals. You can get a monthly report from the dashboard we offer you and add it to your impact and sustainability reports.  4- Quality Education 8- Decent Work and Economic Growth  10- Reduced Inequalities  12- Responsible Consumption ad Production  17- Partnership For The Goals

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